One of the greatest challenges for any business in today is recruiting top-quality talent. HR is under tremendous pressure now to deliver, especially with an increasing shortage of good talent. And as technology continues to evolve, it is important in the way companies revolutionised the talent search and the hiring process.
The problem with being in the social-media age is that the employer reputation isn’t what you said it is. Savvy candidates will evaluate company brands before applying to or accepting a job.
Company websites are a top job-hunting source for candidates. The websites serve as a one-stop shop where job hunting begins. That’s why it’s crucial to have a well-designed career site to deliver a cohesive brand image that reflects the company’s mission, vision and values.
A good company brand experience has detailed job descriptions and an online application that engages job seekers and helps them determine if they are a cultural fit to the organization.
Companies should be rid of their old ways of marketing and look at how they’re being reviewed on sites like Glassdoor. And if possible, incorporate that into the employment brand.
Good content fuels a company’s brand influence. Ensuring that the content is right is therefore crucial to the employee’s perception. It is every employer’s new social currency.
It’s time to think about the problem much like a content marketer now. In the last five years, marketers have learned to adapt to a more personal and interactive conversation with their customers.
Self-congratulatory branding is no longer effective to woo high-value knowledge workers. To engage them, you’ll need to start having a conversation that educates, inspires and entertains. It seems like common sense but very few organisations do this well.
Data analytics is also getting more sophisticated by the day. And marketers have learnt how to ace the system, using all kinds of tactics to elevate their websites above competitors’. To level the playing field, Google has introduced some algorithm updates to improve the quality of searches by prioritizing high-quality content.
Here’s where it gets interesting: Google prioritizes content with high engagement scores (e.g. comments and shares). In other words, they judge relevance by how much traction your content gets in the social circles.
The key to attracting top talent in the digital age lies in having great content and pulling together the various digital touch points to engage and socialise with your target candidate audience.
Learn more how you can up your talent with New Media Recruiting.